Allure by MHT emerged out of the sheer love for ornaments and jewelry. Established in 2013, Mehreen Humza Tabani came up with her unique, artisanal jewelry that depicts charm, exuberance and extravagance.
"Since childhood, I was awestruck by jewelry and had an affinity for semi-precious stones. I was often found adorning unique pieces that were appraised by people around me. Therefore, what started as a hobby, soon blossomed into a full-fledged career. Today, with multiple exhibitions, and a global digital presence, Allure has completely evolved from a household venture, to an aspiring Pakistani brand." Mehreen Humza Tabani