Longer, flowing silhouettes,
Nida Azwer, started designing in 2005 only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. From day one she stressed the importance of developing and refining Pakistan’s
However conventional the craftsmanship might be, Nida Azwer’s silhouettessuit the modern woman to a tee. Her triangular kurtis for example can beworked with a variety of pants or shalwars and are great basics for any wardrobe.
The quintessential Nida Azwer woman is chic and classy. The brand isknown for its elegant lines which are superbly realised in signature angharkas. Azwer likes to incorporate unexpectedly modern twists; you may find 3D embroidery on a classic angharka or faux fur on a sari border.
Azwer only uses natural fabrics – Irish linen, hand-woven silks, brocadeand french lace being major favourites. Animals are a recurring theme in her collections; phoenixes, peacocks, birds and elephants take flight inNida’s outfits alongside an exploration of miniature work.
These days Nida is busy bringing back the Dupatta to Pakistani fashion –something we saw less and less of as Pakistani women moved to modern dressing. You can buy these attractively embroidered old school duptattas separately on the Studio by TCS website or combine them with an outfit in a contrasting colour.
Check out https://www.studiobytcs. for the best of Nida Azwer. If you’re lucky you will also find some pieces from previous collections on sale!