Why Is Modest Fashion Gaining Popularity

Natasha Kundi

by Natasha Kundi

Exclusively for Studio by TCS

Modest fashion has spread its arms like wildfire and has gained a lot of popularity. Be it a street brand or luxury couture brand, modest fashion is making its way into the international market and has been selling out really quickly.

The British fashion designer, Waqas Ahmed, owner of the leading brand Awya London also focuses on modest fashion mainly abayas for urbane women. He focuses on providing women with high quality, hand crafted, one of a kind trendy abayas internationally.

The hashtag #ModestFashion went viral on Instagram with women flaunting their colourful and trendy abayas like, Aywa London Elisa, Hand Crafted as a One-Off Piece and Aywa London Maha, also Hand Crafted as a One-Off Piece. The purpose of this emerging trend is to not compromise on your faith and still look up to date and put together.

Muslim girls are gaining more confidence about their clothing with the acceptance of modest clothing. Women are seen wearing ankle length gowns as Aywa London Shams one off piece abaya, to parties and get togethers.

Brands like Dolce & Gabanna, Tommy Hilfiger, Mango and DKNY have also joined hands to launch their Hijab collections and incorporated more flowy, full length gowns in their new catalogues.

While talking about modest fashion to the Stylist Magazine, Shelina Jan Muhamed said “With the growing presence and influence of the young Muslim demographic, who are proud to uphold faith values in clothing, I don’t think it’s any coincidence that we’ve seen the proliferation of pashminas, scarves, maxi dresses and even Islamic geometric patterns in designer and high street collections,” Such patterns can also be seen in Aywa London Reem, which is one of their bestselling abayas.

Modest wear is available on Studio by TCS for immediate delivery to your doorstep.

About The Author

Natasha Kundi is a Top British Beauty & Fashion Blogger based in London. She is a regular contributor to the Award Winning Beauty Blog: ReallyRee.

Twitter & Instagram: @natashaklondon

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