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    A graduate of the Pakistan School of Fashion Design and an affiliate of La Chambre Syndicale De La Couture Parisienne, France, Hassan Sheheryar Yasin or simply HSY is easily one of the most recognizable names in the region when it comes to fashion and entertainment. As a fashion brand, HSY is best known for combining contemporary silhouettes with traditional techniques. The brand’s inspiration is distinctly Eastern peppered with Western influences. HSY is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. 2015 marked 21 years of HSY in the fashion industry and he celebrated this milestone with gratitude via giving something back to the people. The designer’s credence of “Giving is the new achieving” in 2014 has paved the way for many of Hassan’s recent projects and he continues to work with numerous institutions to help raise funds. HSY’s creations have also been worn by a number of influential personalities from all walks of life.